Colorado Avalanche reveals new uniform with an advertising patch
Photo credit: Jerome Miron-USA TODAY Sports
The Colorado Avalanche organization revealed its new uniform, which will feature an advertising patch for the first time.
In recent years, more and more teams have started to put ads on their jerseys. This trend started as something quite controversial. Putting ads on NHL jerseys, near the team logo wasn't well received by fans.
However, the financial impact must be important, because nearly all teams have ads on their jerseys now. A few organizations didn't do it at first, but the trend keeps growing.
In breaking news, the Colorado Avalanche unveiled a new partnership with IMA Financial Group, revealing at the same time that they've added their logo to the team jersey.
Watch their new jerseys in the video below:
The President of Hockey Operations Joe Sakic made the following declaration in the organization's press release:
"We are excited to proudly wear IMA on our sweater as we pair two legacy Denver brands on and off the ice. IMA's passion for their customers and our city is the perfect fit for the Avalanche brand and our fan base. As a longtime partner with KSE and the Avalanche on our insurance needs, we are thrilled they will be joining us as our first-ever jersey partner."
Rob Cohen, CEO of IMA, also shared a statement:
"IMA is thrilled to partner with the Colorado Avalanche and join their journey to bring the Stanley Cup back to Denver. Through this partnership, we will deepen our impact and engagement with the Denver community, and showcase IMA's growing specialty in sports and entertainment client services. We look forward to winning together in the years to come."
While this could be hard to accept for Avs fans, we must remind ourselves that this will help the team financially, which should eventually help the National Hockey League increase the salary cap.
The Avs will wear this jersey for the first time tonight, as they receive the Colombus Blue Jackets in Colorado for the home opener, after announcing the emergency call-up of a veteran to fill in for Drouin tonight. Drouin will miss at least the next two games with an injury, according to the organization.
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