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Connor Bedard becomes Gatorade athlete and angers Gary Bettman


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Marvin Azrak
July 16, 2024  (9:36 PM)
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Connor Bedard, Chicago Blackhawks
Photo credit: Daily Faceoff

The Calder Trophy winner now has a sports drink he can use to enjoy the achievement. Connor Bedard, the Chicago Blackhawks' star has just become the newest athlete for Gatorade Canada.

Connor Bedard is the newest Gatorade athlete for Gatorade Canada
This partnership is a big milestone for the 19 year-old phenom just one season into what's projected to be a fruitful NHL career.
What would Connor Bedard's specialty flavor (flavour) of Gatorade be?
Fans can expect to see Bedard featured in Gatorade's marketing campaigns, which will further increase his popularity among hockey and sports fans.
The @JFreshHockey public ranks Connor Bedard the #25 best forward in the NHL
#Blackhawks
Unfortunately , this new deal comes at a time when the NHL has a partnership with Bodyarmor, a competing sports drink brand.
Breaking news:

BODYARMOR becomes the NHL's official partner drink in a new multi-year deal

This is a HUGE!

Very bullish for Coca-Cola, which owns BODYARMOR! 🥳
NHL Commissioner Gary Bettman is probably not happy about today's news because of potential tension that can arise from this move. Bettman and the NHL will need to navigate these waters carefully to avoid off-ice fights.

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